Forefront in Research & Development
The purpose of the R&D strategy is to add value to the company and contribute to its evolution in the national and international markets. It is focused on creating new, more efficient products and disruptive processes that raise the state of the art of the beverage industry. Super Bock Group places itself at the forefront through this R&D approach, cementing its leadership in several segments year after year.
As Innovation is driven by the market, we advocate a culture of selective and careful innovation to ensure relevance, without letting down the expectations of our consumers when it comes to the quality of Super Bock Group products.
Our guiding principles
Renew and improve Super Bock Group's portfolio of products continuously and effectively;
Efficiently incorporate scientific and technological developments in Super Bock Group's processes and products;
Be a national reference for stakeholders in RDI in the business of drinks;
We value scientific and operational research both in its fundamental component and its implementation. In the latter case, we promote projects that best fit the platforms of innovation that we consider relevant to the business of our beverages, among which are:
Beverages, health and nutrition;
New processes, technologies and packaging or beverage extraction materials;
New industrial management methodologies and tools;
Recovery of industrial by-products;
New contexts for beverage formulation or processing;
Some of the projects we are promoting
Super Bock Selecção 1927
In the Super Bock universe, the launch of the permanent range of Selecção 1927 was highlighted through several interventions: product development (there are now four styles of beer: Munich Dunkel, Czech Golden Lager, Bengal Amber IPA and Bavaria Weiss) innovation in packaging (new 33 cl bottle format, along with continued supply of the TP 75 cl bottle) and intersection with the Modular 20 design project (new TP 20 l barrel, new beer extraction machine solution).
"Artisanal beer workshop"
Thinking about the future, several investments were made to modernise and build the capacity of this unit for the growing challenges of developing new beers.
In the sparkling waters category, we have improved our Pedras Limão. Green tea was removed from the initial formula, in order to achieve a sensory profile more in line with the intended target (youth and young adults).
It is also part of our DNA to maintain a close collaboration with Portuguese and international universities and scientific institutions, in order to anticipate future needs and test new practices and technologies, in the quest to ensure that Super Bock Group continues to make a difference, while sowing seeds for the future.
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