Honour the past
on behalf of the future
Our commitment to the new generations and the future of the Planet is at the heart of the Super Bock Group. This bond we have undertaken from the start is based on the three pillars of sustainability: social, economic, and environmental. These foundations structure Super Bock Group’s thoughts and actions within the context of its business activities and in the remit of its citizenship.
CHAIN OF VALUE
Our commitment culture runs through the entire chain of value from raw material to packaging materials running through the universe of Clients, Partners, and Consumers – not forgetting our Employees, naturally.
Together, we work to optimise resources. To recover raw material. For the quality and safety of people, work, and products. To follow the life cycle of packages. And to support and develop communities.
//Research, Innovation, and Development
//Zero Accident Initiative
//Eco-efficiency for Packaging
//Recycling Non-Returnable Packages in coordination with Sociedade Ponto Verde
//Reusing Returnable Packages and encouraging their use
//Initiatives Promoting Responsible Consumption
//Taking active part in Cervejeiros de Portugal
// Taking part in the founding consortium for the SDR Portugal Association, which aims at creating and managing a deposit-refund system for beverage containers that cannot be refused
//Rationalising Logistic Routes
//Programmes Supporting the Production of Barley and Hops
//Initiatives for Reducing Material Consumption (PET, glass, and cardboard)
83% Portuguese Suppliers
17% European Union (EU) Suppliers
More than 60% of our needs are met in the Portuguese territory exceeding 80% in packaging.
We purchase 30% to 40% of barley from Portuguese producers.
One hundred per cent of hops produced in Portugal from the region of Bragança is intended for the manufacture of some varieties in our Seleção 1927 range.
In the 90s, Maltibérica appeared as a pioneer project in Portugal while promoting a field of two-row malting barley clearly investing in the potential of Portuguese farmers..
In 2006, the release of Super Bock Mini constituted a relevant milestone in the history of the beer market in Portugal: this was the first beer to be produced with malt made from 100% Portuguese barley from the regions of Alentejo and Ribatejo.
In the glass reduction processes with BA, in 2022, we saved 3,091 tons of glass, which is equivalent to a reduction of 1,205 tons of CO2.
Technological innovation focused on packaging is a permanent and fruitful challenge: we partnered with Logoplaste and managed to reduce the weight of plastic (PET) in still water bottles.
Vitalis 1.5L was the first bottle to be produced from 100% recycled plastic (its manufacture incorporates more than three 33cl plastic bottles) and its lid and label are also entirely recyclable. This innovation reduced the use of new plastic in over 6.3 tons a year.
PARTNERSHIPS AND COMMITMENTS
The Super Bock Group establishes a regular dialogue with institutional partners from associations intervening in areas that we consider as a priority: Education, Innovation, Sustainability, Inclusion, and the Promotion of Citizenship.
Together with Federação das Indústrias Portuguesas Agroalimentares (FIPA) we have undertaken a ‘Revision of nutrients and consumer information’.
This purpose unfolds into five commitments undertaken by companies in the agri-food industry in order to guide the community to improve its food consumption and promote health.
We provide consumers with a wide range of products with different nutrient compositions allowing for a more conscious and informed choice.
Our product packages include information (per portion) on the key nutrients in line with the public health concerns. Whenever it is not possible to include this (due to space limits or the type of packaging) we will make sure that the information is provided by other means (websites, leaflets, helplines, etc.)
In order to broaden this commitment as much as possible, the companies in the agri-food sector have signed a document together with FIPA (Federação das Indústrias Portuguesas Agroalimentares) and APAN (Associação Portuguesa de Anunciantes) to which we refer.
Either through marketing communications or in collaboration with public authorities and other partners, we have undertaken the commitment to raise the awareness of consumers to a balanced diet and to help increase the adoption of a healthier lifestyle and exercise – including at work.
We provide our time, knowledge, and resources to support public and private partnerships that aim at achieving the Portuguese goals in this civic agreement that is fulfilled by means of active citizenship.
We are aware of the dimension of the challenges undertaken and the need to work together with the Government, namely the Ministry of Health, which supervises the National Platform Against Obesity, the Ministry of Education, and the Presidency of the Council of Ministers, professional associations, and other institutional partners.
The Super Bock Group signed the Letter of Agreement of Associação Portuguesa de Anunciantes (APAN) on ‘Advertising to Children’, where we undertook the commitment to implement a group of voluntary measures.
- To refrain from advertising food to children under the age of 12 on TV, publications, and the Internet except for products that fulfil the nutritional criteria based on accepted scientific evidence and/or recommended nutrients in Portugal and abroad that are applicable.
- To refrain from carrying out marketing communications related to food products in primary schools unless this is specifically requested by (or agreed with) the school for educational purposes.
WITH CERVEJEIROS DE PORTUGAL
The Super Bock Group signed an agreement for the systematic monitoring of all marketing communications by Instituto Civil da Autodisciplina da Publicidade (ICAP).
Signed within the scope of the Self-Regulation Code for the Portuguese Beer Sector in regard to Marketing Communications (ICAP/Cervejeiros de Portugal Protocol), this agreement aims at the following:
- To set out social responsibility and ethical principles in order to prevent hinting at social, sexual, or sports success by ingesting alcohol.
- To stop communications to children or incitement to the consumption of products meant for those older than 18 by children and to prevent campaigns encouraging irresponsible behaviour and abusive alcohol consumption, among others.