Yesterday we took the first official step towards the City of Rock with the launch of the Super Bock Sessions.🎸
This new initiative stems from a desire to kick off Rock in Rio a little earlier. We want to enhance the festival-goers’ experience and bridge the gap between artists and fans through intimate gatherings and live music. The project, which forms part of the global Road to Rock in Rio campaign, was presented by the Super Bock Group’s Director of Beer Marketing and Sponsorship, Bruno Albuquerque, who joined Roberta Medina, the festival’s Executive Vice-President, to reveal the big news for this year’s edition. ✨
🗣️ “At the Super Bock Sessions Stage, you experience the music up close. A space designed for unique and intimate experiences, where artists and the audience come together, creating authentic moments to share with friends, always accompanied by great music and a good beer,” says Bruno Albuquerque.
At the Super Bock Group, our commitment to music goes beyond sponsorship. Music is part of Super Bock’s DNA and history, which is why we want to continue evolving the way we celebrate it. 🎶
