SUPER BOCK GROUP
We celebrate life with
We are the largest Portuguese beverage company.
The Super Bock Group is Beer, bottled mineral Water, Soft Drinks, Wine, and the production of Malt. But it is also Tourism.
With a Portuguese majority, 56% of the Super Bock Group’s capital is owned by the VIACER Group and 44% by the Carlsberg Group.
LOCAL PASSION, GLOBAL AMBITION
- Develop and enhance our portfolio of brands in view of a culture of passion, excellence, and innovation, which sets this company apart together with its exceptional brewing credentials.
- Generate a positive impact on society through an active citizenship that is the result of our commitment to a sustainable future.
- Invest in People – our greatest assets.
… WITH PRIDE AND AMBITION
- We are open to opportunities and new approaches.
- We are entrepreneurs on behalf of the results we set ourselves.
- We grow with integrity.
… IN PEOPLE, OUR GREATEST GOOD
- We respect, we listen, we value, and we build People up.
- We care for the well-being of those who live and connect with us.
- We encourage cooperation bringing out the best in every one of us.
… GOOD, SIMPLE, FAST, INNOVATIVE
- We always strive to be better, in the most innovative, strict, and efficient manner in order to overcome expectations.
- We commit ourselves and take responsibility.
- We learn from our mistakes.
A dual offer of excellence
Vidago Palace Hotel and Pedras Salgadas Spa & Nature Park.
Two recreational and thermal parks that symbolise excellence in Portugal’s tourist services.
VIDAGO PALACE HOTEL
Historic, luxurious, impressive, and inviting. When the attributes of a hundred-year-old palace match the welcoming environment of a country house, (almost) enough is said.
This supreme haven known as one of the Leading Hotels of the World is a confirmation of good taste in different latitudes. Starting in the bedrooms or suites, the cuisine, or the Thermal Spa under the reign of Vidago’s mineral water.
In the park, a Golf Course extends triumphantly for 18 holes, which are ideal for this sport.
All of this is two steps away, or if you prefer, 15 minutes away from the city of Chaves. ⊕
PEDRAS SALGADAS SPA & NATURE PARK
Almost thirty hectares. Eight kilometres (five miles) slowly running through an intact nature and the origin of Água das Pedras.
Set up on exuberant greenery, it highlights here and there the valuable building heritage. Hence, we have the Thermal Spa, the old Casino, and several hot springs: Fonte D. Fernando, Fonte D. Maria Pia (located in a grotto), Fonte Penedo e Grande Alcalina, Fonte Pedras Salgadas, and Fonte Preciosa.
The PEDRAS SALGADAS Spa & Nature Park is a four-star tourist complex with 18 accommodation units, 16 of which are eco houses and two are tree houses, a contemporary offer for future tourism.
Due to its different tourist, recreational, and thermal aspects, the Park is also an open space for the local community to enjoy.
A word for the Thermal Spa, the renovations of which were signed by architect Siza Vieira, which is set apart by its sophisticated products and a magnificent indoor swimming pool with water circuits, a sauna, and Turkish bath.
There is so much waiting for us in this magical place between Vila Real and Chaves, a little over an hour away from Oporto.⊕
HIGHLIGHTS FROM OUR MEMORIES
On March 7th, Companhia União Fabril Portuense das Fábricas de Cerveja e Bebidas Refrigerantes (CUFP) was founded with factories at Rua do Melo and Rua da Piedade.
The first decade was marked by the installation of the Factory Unit in Piedade and by the renovation of the equipment.
A decade marked by the inauguration of the Leão Factory on November 20th, 1914.
The Leão Factory is inaugurated on November 20th.
The Pilsener Crystal brand is registered on June 16th, which CUFP had already been selling since 1903.
Female workers are admitted for the first time in CUFP. The first trucks are purchased.
In October, CUFP takes part in the Industrial Exhibition at Palácio de Cristal. Pilsener Crystal and the new Super Bock win gold medals.
On March 3rd, the Super Bock Registration Certificate is requested and issued on November 9th
The early 30s were marked by the Great Depression, although this did not stop new brands from being introduced in the market. The Super Bock brand is officially launched and its sale begins.
CUFP takes part in the Portuguese Industrial Exhibition, in Lisbon, where its beers once again win several awards.
A design is introduced for the Factory’s reform and a building construction at Rua Júlio Dinis, in Oporto.
The 40s marked CUFP’s fiftieth anniversary and the company’s new presence in the Portuguese world’s exhibition.
The difficulty to navigate the Atlantic made it hard to transport imported malt forcing CUFP to use exclusively Portuguese malt.
A historic year due to the arrival of Mr João Talone at CUFP, who was responsible for the company’s cycle of expansion and modernisation starting in the 60s as well as the new factory.
CUFP owns a large share of Angola’s Companhia União de Cervejas, a market that was already considered to be strategic at the time.
The cycle of technological renovations and several works at the Júlio Dinis Factory came to an end, where 17,666 thousand Portuguese Escudos had been invested since 1946.
The production of beer largely exceeds three million litres. Revenues reach a new record – 28 million Portuguese Escudos. It registers a growth of almost 50%.
In order to publicise the CUFP brands – Cristal, Super Bock, Invicta Negra, Invicta Cola, Além-Mar, and Zirta – CUFP’s Beer House is inaugurated in a Building at Júlio Dinis, which quickly became a success and an icon for selling beer.
This decade was a time for change in premises, where CUFP started building a new factory unit at Via Norte, in Leça do Balio.
The first black beer produced in the new factory turned March 13th into a historic day. On September 28th, the President of Portugal presided over the official inauguration of the new premises. With an annual production of 25 million litres in its starting stage, this factory has the capacity to double that number.
Centro de Cultura e Desporto (CCD) – a Leisure Centre – is created for CUFP’s Employees.
With the nationalisation of the Portuguese beer sector, CUFP became Unicer – União Cervejeira EP.
On August 7th, the Super Bock distribution network was inaugurated in Lisbon with its own warehouse. The fleet, which comprised 12 delivery trucks, covered exclusively the urban area of Portugal’s capital city.
Following the revolution that took place on April 25th, 1974, the Portuguese beer sector was nationalised by decision from Movimento das Forças Armadas (MFA) – Armed Forces. A restructuring of this sector followed.
On December 30th, CUFP became Unicer – União Cervejeira EP. This was the result of a merger between CUFP, COPEJA (located in Santarém), IMPERIAL (Loulé), and RICAL (Santa Iria de Azoia). The new company is based in the premises of the former CUFP, in Leça do Balio.
The 80s marked the change from Unicer EP to Unicer SA, where the company changed from a public to a private company.
Super Bock won a Gold Medal in the international awards Monde Selection de la Qualité.
Unicer became a Portuguese beer market leader with a share of 50.8%.
On April 29th, 49% of the capital was privatised. This was the first privatisation of a public company in Portugal. Maltibérica was founded, with Unicer as its key shareholder, in order to form its own malting company.
On June 28th, Unicer became fully private after the Portuguese government disposed of the remaining 51% of capital it owned.
Unicer launched the Danish brand Carlsberg strengthening the company’s position in the premium beer segment.
The first edition of the iconic summer festival Super Bock Super Rock took place.
Unicer associated itself with EXPO’98 with the Super Bock and Vitalis brands as the official sponsors of the event in yet another major push to assert itself and its presence in Lisbon.
Following Expo’98, Super Bock launched the Super Bock, Cerveja Oficial do ano 2000 (Super Bock, Official Beer for the year 2000) campaign sponsoring a wide range of festivals, concerts, and competitions.
In the first decade of the 21st century, the company acquired the Vidago, Melgaço, and Pedras Salgadas Group (VMPS) and Caféeira. This acquisition gave rise to Unicer – Bebidas de Portugal, SA.
On January 1st, there was a relevant change in the company, which was now called Unicer – Bebidas de Portugal, SA.
Unicer – Bebidas de Portugal, SGPS, SA was founded. In the first months of the year, the Vidago, Melgaço, and Pedras Salgadas Group (VMPS) was acquired together with all of Caféeira’s capital.
The launch of Super Bock Stout represents the beginning of an extension in the range of Portugal’s leading beer brand.
Super Bock Green is launched.
Launch of Super Bock Mini and Super Bock Abadia, which is craft beer.
Super Bock Mini Pull-Off is launched, this is an innovative easy-to-open system introduced in Portugal by its leading beer brand.
The Vidago Palace Hotel reopens and is officially inaugurated on the date of its one hundredth anniversary: October 6th.
Unicer launches in Portugal a new cider brand, Somersby.
The project for reconverting and modernising the production and refilling areas in Leça do Balio begins. This unit’s capacity is now 450 million litres, where the company’s entire beer production is now concentrated.
The second stage of the PEDRAS SALGADAS Spa & Nature Park is inaugurated. The same year, the Super Bock Selecção 1927 is released, a range of special craft beer in limited editions. This strengthens the sturdy Super Bock beer credentials and brings sophistication to this category.
In September, Unicer commemorated its 50th anniversary in Leça do Balio by inaugurating new headquarters and a Production Centre with an event that counted on the presence of Minister of Economic Affairs António de Pires de Lima.
On March 7th, the President of Portugal, Aníbal Cavaco Silva, presided over the official ceremony of Unicer’s 125th anniversary and visited the new industrial complex, which was the result of one of the largest investments in the company’s history, over 100 million Euros. In October, Super Bock Casa da Cerveja (House of Beer) was inaugurated.
Four beers make up the Super Bock Selecção range: Munich Dunkel, Bavaria Weiss, Bengal Ambar IPA, and Czech Golden Lager.
Pioneers in using recyclable cups in big events, we extended this innovative option to other initiatives and points of sale around the country: the environment-friendly cups are currently available in over 50 events and more than 250 bars and restaurants in ten Portuguese cities.
Unicer is now Super Bock Group.
Super Bock Coruja is released, the production of this beer uses the dry-hopping technique on a large scale granting it a special nature. Innovative and unique in Portugal, this beer’s distinctive feature is the result of adding hops much later during its manufacture, hence intensifying its aroma and sensory experience.
It is called Vitalis+ and it brings together the purity of Vitalis mineral water, the freshness of fruit, and a functional benefit. Now there are two varieties making up this new range: Vitalis+ with Lemon Juice and Magnesium and Vitalis+ with Red Berries and Vitamin B1. These two options add to the range of options for consumers in search of well-being.
The non-alcoholic Super Bock Free beer is now temporarily called Super Doc. With this decision, the brand intended to honour the healthcare professionals who were at the forefront fighting COVID-19.
In the same context, the production of Super Bock non-alcoholic beer enabled the brand – through a process of dealcoholisation – to produce gel sanitisers to give to the hospital units in this country. In a partnership with Destilaria Levira, approximately 18 thousand litres of gel sanitisers were obtained from the remains of non-alcoholic Super Bock beer production.
Still this year, the New Gluten-Free Super Bock was released. Tasted by the Portuguese Celiac Association, this beer maintains Super Bock’s flavour, golden colour, lightness, and freshness.
Pedras turned 150 years old and announced a 30-million-Euro investment in the modernisation of the Pedras Salgadas Production Centre and expansion of the Pedras Salgadas Spa & Nature Park.
Carlsberg launched #probablybetternow with the mission of raising the awareness of the Portuguese society to the importance of the Tagus Estuary and its biodiversity. All this is associated with preserving the common dolphins and other examples of urgent mitigation of human impact on the sea environment.
The Portuguese market welcomes the first bottle produced from 100% recycled plastic: the Vitalis bottle (1.5L), which incorporates in its manufacture more than three 33cl plastic bottles. This innovation reduced the use of new plastic in over 6.3 tons a year.
Super Bock 0.0% arrives in the Portuguese market with the support of a modern image in line with the non-alcoholic beer segment. A new reference in our portfolio and Super Bock Group’s renewed assertion in the culture of responsible and smart drinking.