Pedras Sabores has launched its latest multi-channel campaign, marking the culmination of a long-established positioning strategy centred on naturalness. International actress Daniela Melchior takes on the role of brand ambassador and face of the new campaign, embodying the tagline “Ser Natural Traz Frutos.”

More than just a campaign tagline, “Ser Natural Traz Frutos” reflects Pedras Sabores’ strategic positioning as a brand that seeks to inspire everyone to stay true to their own nature.

Recognised for her authenticity and unique journey, Daniela Melchior genuinely embodies the brand’s values, reinforcing Pedras Sabores’ ambition to build an increasingly close and meaningful connection with its audience.

The campaign film portrays Daniela Melchior in a nostalgic and symbolic return to the place where she took her first steps in Portuguese cinema, playing the character Deolinda in Parque Mayer. Through a series of scenes, viewers follow her journey to the world’s biggest stages and her rise to Hollywood stardom, where she is seen enjoying Pedras Sabores.

The campaign is being rolled out across television, outdoor advertising, and digital channels. Creative development and digital amplification were handled by BBDO, production by Casper Films, production consultancy by PG & Cia., media planning by Initiative, and media relations by LPM.