Somersby has a partnership with Blow It, the lipstick brand created by content creator Inês Teixeira to launch a limited-edition collection featuring two exclusive products inspired by Somersby Apple and the new Somersby Passion Fruit & Orange flavour.

The collaboration stems from a desire to explore new forms of brand expression and bring Somersby closer to consumers through an unexpected and playful concept that bridges the worlds of beverages and beauty.

Through this initiative, Somersby reinforces its commitment to creative, innovative, disruptive and distinctive projects capable of generating new brand experiences and surprising consumers beyond traditional consumption occasions.