The Super Bock Group organized, for the third consecutive year, Sustainability Week, an exclusive event for employees that gathered more than 750 participants, with the aim of mobilizing and engaging its People in the Group’s strategy for an authentic tomorrow (4AuthenticTomorrow) and deepening the culture of sustainability.

“What is Sustainability, after all?” was the theme that guided the entire week’s program, highlighting not only environmental issues but also social and cultural topics, such as the human impact of activities and the importance of intergenerationality.

António Ponte, Director of the National Museum Soares dos Reis, was the keynote speaker and emphasized the role of art, heritage, and culture in promoting well-being and sustainability. One of the highlights of the event was a conversation between CEO Rui Lopes Ferreira and employee Pedro Pinto, moderated by Laurinda Alves.

The program also included speed talks on recyclability, carbon footprint, agriculture, and social projects, as well as sessions with partners such as Associação SDR, BCSD Portugal, Sociedade Ponto Verde, and Access Lab.

The closing session featured an environmental education activity led by Verde Associação at Quinta da Sabina (Leça do Balio), where the Group is developing an ecological restoration project. Catering was provided by Plataforma 55+, which works to prevent loneliness and inactivity among people over 55, promoting active aging.

The initiative reinforces the Group’s commitment to sustainability, with a special focus on an investment of over 80 million euros in its Decarbonization Roadmap and its membership in the Science Based Targets initiative (SBTi).