Super Bock Abadia, the specialty beer brand from the Super Bock Group known for its premium malts, announces its relaunch in the market with a new image and a communication campaign aimed at bringing beer variety to consumers, offering a distinctive and high-quality sensory experience.

Under the slogan “Em dias sim, por que não?”, the brand is launching a campaign that challenges consumers to celebrate small everyday moments with a beer of superior character, a different option to accompany snacks with friends and reinforcing Super Bock’s spirit of innovation.

The campaign will run for four weeks on television, outdoor advertising, digital platforms, and social media. Escritório is the agency responsible for creativity, Initiative handles media planning, Live Content manages social media, and LPM oversees communication.

The new phase of Super Bock Abadia comes with a refreshed visual identity, developed by Pentagram, designed to reinforce the prestige of this beer, which continues to be valued and appreciated by consumers.

To enhance the consumption experience, the brand also highlights the serving ritual characteristic of this style of beer, served with a creamy and consistent foam that is carefully trimmed with a beer spatula. This distinctive gesture helps release the aromas of the malts and prepares the palate for a richer and more indulgent tasting experience.