Super Bock presents the slogan “Há quantas rodadas não apareces?”, one of the new variations of the campaign “Há quantas rodadas não apareces?”, created especially to mark the brand’s presence in the Santos Populares celebrations.

If the original concept of the campaign encouraged friends to reflect on their absences in everyday moments, the new campaign brings that idea into the most typical moments of Santos Populares — the arraiais, the sardine barbecues and the marches.

Through the three variations “Há quantos arraiais não apareces?”, “Há quantas sardinhadas não apareces?” and “Há quantas marchas não apareces?”, Super Bock challenges friends to return to gatherings, the streets and the traditions that make Santos Populares one of the most emblematic moments of Portuguese culture, reinforcing its connection to social gatherings and the popular spirit that define this season.

The brand is once again at the center of the capital’s celebrations as Official Sponsor of the Lisbon Festivities, which include the arraiais and the marches, with a campaign that invites everyone to enjoy the best of this time of year.