Super Bock 0.0 has just launched its latest advertising campaign, proving that friendship can also be found at work. 🔝
Focused on the concept “The Same Spirit, Without Alcohol,” the goal of this campaign is to show that the experience and camaraderie typical of Super Bock can be enjoyed at any time of the day, including during lunch breaks with coworkers. 🙌🏼
🗣️ As Teresa Vasconcelos, from the Super Bock 0.0 team, shares, “This new campaign focuses on the spontaneous gestures and small dynamics that define friendship, captured in a subtle and decontextualized way, just as they happen in real life. At a time when the non-alcoholic beer segment continues to grow and balanced lifestyles are becoming increasingly relevant, this campaign positions Super Bock 0.0 as the option that maintains the same spirit as the original Super Bock, but without alcohol. For me, the most exciting thing about this project was being able to capture the authenticity of those small moments, those gestures that make all the difference in a true friendship. That’s what makes this campaign special.
o escritório is the agency responsible for creativity, Initiative for media planning, Live Content for social media management, and LPM Comunicação for communication. 💪🏼
📽️ The campaign videos can be viewed on the brand’s YouTube channel at https://lnkd.in/gHcwed9d.
