Super Bock 0.0 launches its latest advertising campaign, exploring with humor and authenticity the moment when the relaxation of a lunchtime gathering makes colleagues, for a brief moment, forget they are still in a work environment.

The new campaign focuses on the concept “O Mesmo Espírito, Sem Álcool”, illustrating an episode where sharing a Super Bock 0.0 transports the protagonists into dynamics typical of friends. As the conversation flows and the atmosphere becomes lighter, a spontaneity emerges so natural that it seems almost out of place in the professional context.

The campaign’s positive “shock” demonstrates that it is possible to enjoy genuine moments of connection and good cheer without alcohol, without giving up the pleasure of enjoying a good beer.