Super Bock Group reinforces its position of excellence in communication and marketing by winning four trophies at the first Portuguese edition of the Effie Awards, the leading global recognition for proven effectiveness in brand campaigns.

The campaign “Super Bock (For friendships that want nothing else)” stood out with two awards: Gold in the Food & Beverage category and Bronze for Creative Use of Media. Additionally, the group received two Silver awards, being recognized in the Sustained Success category with the brands Super Bock Original and Super Bock 0.0.

The Gold award achieved by Super Bock in Food & Beverage marks the brand’s fourth consecutive Gold in this category from 2022 to 2025. This award guarantees entry into the international competition, Global Best of the Best Effie Awards 2026, with the possibility, for the first time, of being recognized internationally as one of the Global Grand Contenders, taking the excellence of the Portuguese brand to the world.