Carlsberg reaffirms its central role in the national padel landscape through the Carlsberg Social Cup, a circuit of social tournaments developed in collaboration with the brand’s partner clubs, with the aim of strengthening the connection with players and creating social experiences.

Throughout 2026, 20 tournaments are scheduled across the country, 19 of which already have confirmed dates and locations, ensuring presence in various regions of Portugal and turning amateur competition into a moment of leisure and celebration.

At each stage, the brand prepares a set of activities that enhance the player experience, including the distribution of Welcome Kits, t-shirt customization, and the “Keep It Up” challenge, an on-the-go initiative that tests participants with questions about the brand and the sport, culminating in the awarding of prizes to the winners.

The growing interest in these tournaments has encouraged partner clubs to further enhance the social atmosphere, including Vilamoura Padel, Sette Padel, Villa Padel, ProRacket Squash & Padel, Padel Lagos, Black Padel, Ultimate Urban Padel, Montijo Padel Club, W Padel, Prime Padel Coimbra, Padel Blu, Clube de Padel de Lisboa, Padel XXL, Clube de Ténis e Padel de Portimão, Club 7, Feel Padel, BPM Padel Club, Padel 10×20, and FJ79 Sports Center.