June is a time for celebration, street parties, popular music, grilled sardines, and nights that live long in our memories. It’s the season of the Santos Populares, which every year attracts millions of Portuguese people and more and more tourists from all over the world — and it’s also the season for Super Bock.

The brand, which is the Official Sponsor of the Lisbon Festivities — including the Arraiais and the Marchas Populares — is once again at the heart of the capital’s celebrations and is launching a new campaign that celebrates what really matters at this time of year: being with friends and enjoying this unique event.

Under the motto “É um milagre dos Santos”, the campaign highlights what only the Santos can do: bring together friends who haven’t seen each other for a long time, get even non-dancers dancing, and reveal new sides of friends — freer, lighter, and more fun.

To make this happen, the brand is present in over 200 spots across the city of Lisbon, from street parties and points of sale to brand activations and experiences that encourage everyone to celebrate with lightness, authenticity, and a Super Bock in hand.