Super Bock was the official beer of Lollapalooza Paris. 🍻
July marked a historic moment for the Super Bock Group: our debut as the official beer partner at an international festival, present in eight countries and considered one of the largest in France.🔝
We had a tireless team that gave their best to make this dream possible, both on the ground in Paris and from home in Portugal.
A toast to everyone who was part of this success: the project team (Francisca Mota, Sara Ferreira, Felipe Martins, Lancelot Royer-Borromée, Miguel da Costa Gomes, Manuel Nascimento, João Breda, Marina Alves, Sara Sarmento, André Almeida, Vasco Ribeiro, Ana Clara Pereira and Inês Magalhães), the Super Bock France team (Marine Lebeaux, Camille Beaurenault, Antoine Noyet, Éléna Le Meur, EZEQUIEL CABRAL), to our agencies Kindai | Groupe EDG, Keemia, Will, Dois Riscos, to all the logistics teams and to many other colleagues who made a significant contribution and helped make this dream come true. A special mention goes to master brewer Miguel Cancela, who created a special edition beer for the festival, with his unique attention to quality. 💪🏼
Finally, we would like to thank Live Nation for their trust (Caroline Le Pallec, Armel Campagna, Jennifer Dessagnes, Ophélie Da Costa, Chloé Thirland).
