Following the launch of the campaign “Porque nem sempre estamos super”, Super Bock reinforces its positioning around friendship, sharing, and mutual care. The brand introduces the SBS Button, an activation that combines innovation and closeness, highlighting the importance of friends “looking out for their pack.”

Friends aren’t always feeling super, and it’s not always easy to say it. To help them express their need to talk, Super Bock created a button to use when they’re feeling down, putting technology at the service of human connection and emotional well-being.

The SBS Button is a physical object, similar to a bottle cap, that connects via Bluetooth to a smartphone and is integrated with the SBS Button app. The button allows users, with a single click, to reach out to friends when they’re not feeling super. It’s possible to select up to five trusted people—the so-called “pack”—who automatically receive a real-time message whenever the button is pressed: “I’m not feeling super. Shall we meet today?”

The creative concept is by O Escritório, with production by Marvilab and technological consultancy by The Creative Farm. Live Content handles digital amplification, and LPM manages communication.